Privacy Policy

Introduction

This Privacy Policy explains how hitfilmexpress.org (“we,” “us,” or “our”) collects, uses, and protects information when you visit our website. hitfilmexpress.org is an independent resource providing information, guides, and download links related to HitFilm Express video editing software.

By accessing or using this website, you agree to the practices described in this policy. If you do not agree, please stop using the site.

Information We Collect

Information You Voluntarily Provide

We only collect personal information that you choose to give us. This is limited to:

• Contact form submissions — your name, email address, and message content when you reach out through our Contact page

We do not require user registration, accounts, or purchases. There is no login system on this website.

Information Collected Automatically

When you browse hitfilmexpress.org, certain technical data is recorded automatically through server logs and third-party services:

• IP address
• Browser type and version
• Operating system
• Referring URL (the page that linked you here)
• Pages visited and time spent on each page
• Device type (desktop, mobile, or tablet)
• Approximate geographic location at the country or region level, derived from your IP address

Cookies and Tracking Technologies

Our website uses cookies — small text files stored on your device — for several purposes:

Essential Cookies
WordPress sets functional cookies required for the site to operate correctly. These handle basic tasks like page loading and security checks.

Analytics Cookies (Google Analytics 4)
We may use Google Analytics 4 (GA4) to understand how visitors interact with our site. GA4 collects aggregated data including pageviews, session duration, traffic sources, and general demographic information. GA4 does not collect personally identifiable information. You can opt out using Google’s opt-out browser add-on.

Advertising Cookies (Google AdSense)
We may display advertisements through Google AdSense. AdSense uses cookies to serve ads based on your previous visits to this and other websites. Third-party vendors, including Google, use these cookies for personalized advertising. You can manage your ad preferences at Google Ad Settings or opt out of third-party cookies at aboutads.info.

Cloudflare Cookies
Cloudflare, our CDN and security provider, sets cookies (such as __cf_bm) to distinguish between humans and bots, protect against DDoS attacks, and improve site performance.

How We Use Your Information

The data we collect serves these specific purposes:

• Operating and maintaining the website
• Analyzing visitor traffic and improving our content about HitFilm Express
• Serving relevant advertisements through AdSense
• Responding to inquiries submitted through the contact form
• Detecting and preventing security threats through Cloudflare

We do not use your data for any purpose beyond what is described here.

Third-Party Services

We work with the following third-party service providers, each of which has its own privacy policy governing data they collect:

• Google Analytics 4 — web analytics service by Google LLC. Google Privacy Policy
• Google AdSense — advertising platform by Google LLC. Google Ads Privacy
• Cloudflare, Inc. — CDN, DNS, and security services. Cloudflare Privacy Policy
• WordPress — open-source CMS. Our site is self-hosted, and no user data is transmitted to WordPress.org.

We do not control the data practices of these third parties. We encourage you to review their policies directly.

Data Sharing and Disclosure

We do not sell your personal data to anyone. Period.

We do not share your information with third parties beyond the services already described (Google Analytics, AdSense, and Cloudflare). We may disclose information if required to comply with applicable laws, regulations, or valid legal processes. Aggregated, anonymized data that cannot identify individual users may be used for internal site improvement.

Data Retention

• Server logs: Retained for up to 30 days, then automatically purged
• Analytics data: Retained according to Google Analytics settings (default is 14 months)
• Contact form submissions: Kept until the inquiry is resolved, then deleted
• Cookies: Session cookies expire when you close your browser. Persistent cookies have varying expiration periods depending on their purpose.

Your Rights and Choices

You have control over your data. Here is what you can do:

• Disable cookies through your browser settings. Note that this may affect site functionality.
• Opt out of Google Analytics using the GA opt-out add-on.
• Opt out of personalized ads at Google Ad Settings.
• Request deletion of any personal data we hold by contacting us through our Contact page.

For EU/EEA residents: Under the General Data Protection Regulation (GDPR), you have the right to access, rectify, erase, port, and object to the processing of your personal data.

For California residents: Under the California Consumer Privacy Act (CCPA), you have the right to know what personal information is collected, request its deletion, opt out of its sale (we do not sell data), and receive equal service regardless of exercising these rights.

Children’s Privacy

hitfilmexpress.org is not directed at children under the age of 13. We do not knowingly collect personal information from children. If we become aware that a child under 13 has provided us with personal data, we will take steps to delete that information promptly. If you are a parent or guardian and believe your child has submitted personal data to us, please contact us so we can remove it.

Security

We take reasonable measures to protect the information collected through our website:

• All connections use HTTPS/SSL encryption
• Cloudflare provides DDoS protection and a Web Application Firewall (WAF)
• Access to server infrastructure is restricted and monitored

That said, no method of transmission over the internet is completely secure. While we strive to protect your data, we cannot guarantee absolute security.

International Data Transfers

Our servers and third-party services may process data in countries outside your own, including the United States. By using hitfilmexpress.org, you consent to the transfer of your information to these locations. Where applicable, we rely on standard contractual clauses and other recognized safeguards to protect transferred data.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. Any updates will be posted on this page with a revised effective date. Your continued use of the website after changes are posted means you accept the updated policy.

Contact Us

If you have questions or concerns about this Privacy Policy, or if you want to exercise any of your data rights, please reach out through our Contact page.